Google Products Ansoff Matrix Assignment Example | Topics and Well Written Essays - 500 words

Google Products Ansoff Matrix - Assignment Example The present assignment has identified that the Google Company then launched AdWord; this was a new product for the new market. The products allowed business to put the advertisement on Google search. Since then the company has introduced numerous other product thus creating a strong brand, with the aim of attracting more customer. To this end, Google has opened offices in other places. Google continues to use market development strategy by opening their offices in a different part of the world. Google understand that by an increase in a number of internet users will, in turn, bring more users to them. The company has thus encouraged free internet access with citywide wifi. Also, it has developed many products to attract the uses to use Google, this, in turn, promotes their advertisement space thus increase their revenue. Most of these products are offered for free. Their product is more about gathering information from their customer. This enables the company to give relevant search and eventually it will be able to personalize it advertisement according to customer’s hobbies and interest. The personalized advert is the dream of every advertising company. This will give them a competitive edge and increase their market share. New product development focuses on bringing a new product to an existing business market. Over the years, Google has improved their search engine technology. They have added more features that will make their engines more users friendly. Google has developed more products such as maps, Picasa, earth, docs, etc. by making such product available cheaply they meet wide range of customers wants. This will make them dominate the world markets. Another strategy put forward by Ansoff is diversification. The strategy in evolves developing new products for the completely new and unfamiliar market. The company does this by diversification, alliance, and acquisition.

Graduate Reflection paper 6(a,b,c,d,e,f) Essay Example | Topics and Well Written Essays - 8000 words

Graduate Reflection paper 6(a,b,c,d,e,f) - Essay Example Central to a leaders continued ethical behavior is their willingness to a continue their own professional development. The process of professional development can take many forms, including online classes and/or seminars, face to face classes, seminars, workshops and more. However, professional development will also include continued reading, research and education, to make sure that he leader stays current on policies, procedures and new opportunities for client care. Professional development means that a leader hones any professional skills that are needed to keep them fresh and open to new ideas. When a leader continues their professional development, they are able to assist employees who want to develop their careers. They also bring fresh ideas to meetings and provide innovative ideas at the right time to allow the organization to grow. In my situation, my continued professional development has allowed me to make better ethical decisions about how patients and families should be treated. I work for a religious nonprofit organization that has the same values that I have so my ethical behavior is easy to articulate. Because my ethical beliefs and my religion are similar to the organizations, I can more freely make decisions about how to handle employees, patients and their families that automatically fall in line with the organizations values and religious beliefs. Professional development in an organization must start with an understanding of its goals and objectives and with the leaders understanding of the vision statement. Luc (2009) suggests that a vision statement: When comparing this information to ethical professional development, it occurred to me that the vision statement is important to the organization to set the foundation for leaders to begin their understanding of why they need to continue their professional development. The reason for this is that the vision